<<Agenda

Workshop: North Star Metric Jam Session

Session Description

As part of this workshop, you will learn how to:

  • Apply the North Star Framework to your strategy
  • Help your team tie inputs to outcomes
  • Kill a few vanity metrics still lingering in your strategy

What we will do:

  • Introduce the North Star Framework
  • Dive into some hands-on exercises to make this work actionable
  • Present and give feedback on each other’s work
  • Create a safe space to slay vanity metrics

Speaker Bio

Esther Trapadoux is Principal Growth Marketing Manager at Amplitude where she leads the Amplitude Community, runs digital marketing campaigns focused on customer engagement and retention, as well as experiments on how to improve the overall customer journey. With 20+ years of marketing experience in the Tech industry in the USA and Europe, she’s very passionate about product-led growth and has dedicated her career to learning and teaching about analytics, becoming a data-driven organization and using data insights for growth campaigns.